Role_Creative lead, concept, copy, script and direction
Book and Year-long International 360 campaign with Immersive Experience, VR Experience, OOH, 3D Billboards, takeovers
Artists_Javi Aznarez & Jenni Fagan
Role_Concept, Scriptwriting, Creative Direction, Final Art
Global campaign for The Macallan’s 200th anniversary, centered around a limited-edition book featuring 200 brand stories. The stories were adapted into animated social content, immersive installations, and VR experiences.
The immersive experience, originally planned as a six-month activation, became a permanent part of the distillery visit. The campaign was developed to evolve over the year and transition into the future-focused TIME:SPACE : Mastery campaign.
A cross-platform blend of poetry, illustration, technology and narrative, designed to celebrate heritage while shaping the brand’s future.
The Macallan TIME:SPACE
Juvé & Camps
The Macallan 200th Anniversary
Tales of The Macallan Vol I
Fresh Sound Records
Projecte BiSC
Zonzo · Mr. Cuculain
Fresh Sound Records
The Heart of The Spirit
The Glenrothes 40
A Night On Earth The Journey
