Product development and campaign for introduction in the APAC market
Artist_Sija Hong
Global campaign and product development for Litha, a new single malt from The Macallan crafted exclusively for the APAC market. The concept was inspired by the Celtic celebration of midsummer and the clash of elemental forces, representing the meeting of new make spirit and sherried oak.
Visual storytelling was built around the tension of opposites, featuring original artwork by Chinese artist Sija Hong brought to life with a mix of traditional 2D and 3D animation.
Deliverables included campaign, naming, brand narrative, key visuals,
product mood photography,
animation and art direction across packaging, POS, and digital. A collaboration film and experiential components reinforced the idea of cultural and natural duality through immersive storytelling.
The Macallan TIME:SPACE
Juvé & Camps
The Macallan 200th Anniversary
Tales of The Macallan Vol I
Fresh Sound Records
Projecte BiSC
Zonzo · Mr. Cuculain
Fresh Sound Records
The Heart of The Spirit
The Glenrothes 40
A Night On Earth The Journey
