A Night on Earth marked the launch of a global gifting platform for The Macallan, celebrating New Year traditions across cultures, starting with Scotland’s Hogmanay. The first release in an ongoing series, it combined universal themes of fire, celebration, and togetherness.
The campaign featured packaging and visual storytelling by artist Erica Dorn, centered on the metaphor of fire as transformation. We developed the narrative, naming, and messaging, and led the creation of campaign assets spanning animation, film, social media, retail, and seasonal activations across markets.
A hand-crafted hero short film and over 40 campaign assets supported key seasonal moments from Thanksgiving to Lunar New Year. We also designed a physical “Impossible Box” as a packaging centrepiece—symbolic, sensorial, and surprising—to embody the joy of unwrapping and discovery.
The Macallan TIME:SPACE
Juvé & Camps
The Macallan 200th Anniversary
Tales of The Macallan Vol I
Fresh Sound Records
Projecte BiSC
Zonzo · Mr. Cuculain
Fresh Sound Records
The Heart of The Spirit
The Glenrothes 40
A Night On Earth The Journey
