International Design Awards (IDA) 2022 – Bronze, Printed Packaging
Artist_Andrew Davidson
Launch of the first expression in a limited-edition series celebrating The Macallan’s pioneers. Volume I tells the story of Captain John Grant and his transformation of the Easter Elchies House into the spiritual home of The Macallan.
The campaign combined a handcrafted Lalique crystal decanter, a bespoke book illustrated by Andrew Davidson, and a layered storytelling platform that included film, animation, tasting notes assets, and an immersive global launch experience.
The activation featured theatrical installations inspired by woodcut engravings, time capsule spaces. It culminated in a multi-sensory dinner and tasting, fine dining, and a bonfire dram ritual to close the night.
A printmaking press at select events produced Davidson’s illustrations live for guests, reinforcing the campaign’s themes of legacy, craftsmanship, and permanence. ESC
The Macallan TIME:SPACE
Juvé & Camps
The Macallan 200th Anniversary
Tales of The Macallan Vol I
Fresh Sound Records
Projecte BiSC
Zonzo · Mr. Cuculain
Fresh Sound Records
The Heart of The Spirit
The Glenrothes 40
A Night On Earth The Journey
