A Night on Earth_The Journey_Creative lead, copy, AD for final art
Product development and campaign for introduction in the APAC market
Artist_Nini Sum
Second release of the gifting series A Night on Earth. We focused the story telling about the New Year celebrations in China and worked with artist Nini Sum to bring her memories to life through the packaging and the tasting notes of the whisky itself while still keeping the narrative themes universal and centered around the fire and celebrating together.